McPherson's is a marker and wholesaler of consumer products such as health and beauty, home appliances and housewares (such as Wiltshire kitchen knives).

McPherson’s manages some significant brands for agency partners and via joint venture arrangements such as Kotia; however, the majority of revenue is derived from the company’s diversified portfolio of owned market-leading brands, including Manicare, Lady Jayne, Dr. LeWinn’s, A'kin, Swisspers, Multix, Moosehead and Maseur.

It has suffered from the emergence of home brands among the big retailers, but has embarked upon an aggressive acquisition strategy to diversify its range towards higher margin health and beauty products.

**12m forecast